The Tory fight back and the 'save Dave' campaign has begun in earnest today following the Tory leader's return from his sojourn in France (unlike Gordon who has hardly taken a day off since parliament went into recess).
The task confronting Cameron is a huge one. Nick Wood, the former adviser to Hague and IDS, argues that Cameron needs to stop trying to be popular and focus more on being right.
According to Wood
'his (Cameron's) position on tax is muddled, his position on reform of health and education is too timid, and his profile in areas such as youth crime, Europe, immigration and waste of public money is almost invisible.'